Successful FORMATplus Marketplace in Trnava (Slovakia)
With 31 booths and over 220 participants, the second marketplace of the FORMATplus Group in the Czech Republic and Slovakia took place in mid-May and was used for intensive personal expert discussions.
Visitors from the Czech Republic and Slovakia were able to find out about trends and new products at 28 supplier stands as well as from the E/D/E private labels FORMAT, FORTIS and E-COLL and E/D/E Industry services. The marketplace was preceded by a networking evening, which also offered plenty of opportunity for mutual exchange. A special feature: the EDE member companies took the opportunity to invite selected customers and thus to take a look at the wide range of products and assortments together.
The feedback from the participants was positive throughout: “The visit was very stimulating. For our company, we were able to pick up a lot of impulses to expand our product ranges,” describes Ivan Polák, Managing Director of member company AG Náradie s.r.o. from Slovakia: “Our final customers were also very happy to take advantage of the opportunities offered by the marketplace.” The participating suppliers were equally satisfied: “The pleasant atmosphere and the good organization of the event helped to facilitate the exchange between participants, to meet partners from the Czech and Slovak markets, and to discuss market requirements and needs,” emphasizes Benjamin Fischer, International Account Manager at Altrex B.V. (Netherlands).
The launch of the new FORMAT homepage in Czech took place at the same time as the marketplace. “As part of our digital strategy FORMAT 3.0, the website, in addition to our own LinkedIn account, forms an essential cornerstone. We were equally pleased to be able to present the new FORMAT image film to the visitors,” says Vladimira Gimerska, EDE International Country Manager: “In addition, we organized a workshop on digital marketing with a professional sales coach for our partners, which also met with a very positive response.”
In the end, all participants were sure that the next FORMATplus Marketplace for the Czech Republic and Slovakia is firmly planned in two years. “The entirely positive feedback from our members and suppliers has once again confirmed to us how important and valuable the personal exchange among market participants is!”, Martin Ochelski, Sales Director Austria, Switzerland, Italy and Eastern Europe, sums up.