On 10 and 11 October 2023, the EXPOCECOFERSA trade fair of our partner CECOFERSA took place at the IFEMA exhibition centre in Madrid.

A total of 70 CECOFERSA members and more than 95 CECOFERSA supplier companies from Spain and Portugal gathered in the halls of the Madrid trade fair for EXPOCECOFERSA, which turned the traditional trade fair concept “upside down”. Instead of the usual dynamic of suppliers exhibiting and customers visiting, these roles were reversed. The advantage for both sides is obvious. CECOFERSA’s contract suppliers appreciate the highly efficient organisation of the event and are enthusiastic about the opportunity to arrange fixed appointments directly with a large number of their potential customers in advance and to establish contact with them in one place. Members have the opportunity to hold as many meetings as possible with suppliers in an atmosphere of direct dialogue at their own stand.

Javier Herrera, Managing Director of CECOFERSA, expressed his satisfaction: “We have been organising the EXPOCECOFERSA concept in this “upside-down” way since 2003. At that time, we were inspired by other European purchasing groups and cooperation partners who were already practising this concept with great success. This year, once again, we have succeeded in creating an important communication platform where contract suppliers and members can meet in an efficient and focused atmosphere”.

Another difference to the traditional trade fair: The focus is not on the products, but on the direct dialogue between CECOFERSA suppliers and their members in Spain and Portugal. Participating dealers have exclusive access to special conditions from selected suppliers and benefit from special financing from DELCREDIT Spain. “A competitive advantage – with the aim of continuing to grow together,” says Herrera. An evening with more than 300 guests on the first evening of the trade fair – this year in the form of a magician – rounded off the trade fair experience.

EXPOCECOFERSA in this on-site format is held every two years and alternates with a virtual fair. The next (virtual) edition is scheduled for March 2024.

For  more info: https://www.cecofersa.com

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