FORMAT France Group meets in Lyon for Annual General Meeting
On 10th March 2026, members of the FORMAT France Group came together in Lyon for their annual general meeting.
The event brought together key representatives of the French member companies as well as colleagues from EDE International, providing a valuable platform for exchange on current developments, strategic priorities and future activities within the French FORMAT network.
The agenda centred on the continued development of the FORMAT 3.0 sales concept, the exchange of market insights and the strengthening of collaboration within the group. In addition, overarching topics that are shaping many FORMAT markets across Europe were discussed – including the further digitalisation of sales processes and marketing, the growing importance of e-commerce and the increasing integration of digital tools into everyday business operations. Participants also exchanged views on how to further enhance the visibility and positioning of the FORMAT brand in the French market, eg. By modern marketing approaches, digital customer journeys and the use of innovative presentation formats for products.
Beyond the professional programme, the meeting once again highlighted the strength of the FORMAT network: the combination of entrepreneurial exchange, practical insights and personal interaction. A joint dinner on the evening of 9th March provided a relaxed setting for informal discussions and networking across companies and participants.
The meeting in Lyon once again underlined how important close cooperation and a shared understanding of market developments are for the continued success of the FORMAT sales concept in the French market.
